What better way to celebrate the official launch of Butterfield Racing than with Nikki Butterfield’s win in the United Arab Emirates on March 3rd!? That’s right…Supermom Nikki took first place in the Abu Dhabi Triathlon just hours after she was emailing us final edits.
Congratulations to our amazingly talented and determined clients! (Yes, that is athletes, plural. Tyler Butterfield ALSO won his first race in 2012 on January 13th.)
Butterfield Racing is composed of a husband-and-wife team: Tyler and Nikki. Both stellar professional triathletes represented by Wattie Ink., they needed a new website to share their training updates, schedules, photos, and press releases with current and potential sponsors, friends, and fans. As a busy couple juggling training, racing, and raising a baby, the couple wanted to parallel the Wattie Ink. WordPress site so that press releases and news updates could be easily—and readily—updated by their writer Holly, assistant Aspen, and agent Sean. The solution? Use the platform of Wattie Ink., but customize it to Butterfield specifications.
Butterfield Racing provides a massive amount of information: biographies, schedules, race results, photos, press releases, detailed sponsor information, contact information, and more. It’s a dynamic website that keeps the Butterfield following informed and up-to-date. Above is a screen shot of one of many features: a lightbox pop-up window of a YouTube video. Check out their gallery by clicking HERE – simply click on a thumbnail to view photo slideshows and watch video!
One of Nikki’s priorities throughout the process was to give proper credit to their sponsors. In addition to creating pages for them, we built a custom html footer complete with sponsor logos that change color on rollover and link directly to external websites.
To check out the site and read more about these amazing athletes, click HERE.