Today’s summery color palette features a matte navy, modern French blue, light sand, and antique gold. It’s the perfect combination for a coastal-inspired, luxury brand. Simple, serene, elevated.

Today’s color inspiration features a blue inspired by a well loved pair of denim jeans, leathery tan, neutral blush, and “worn” black. It’s a great example of how a cool color can feel right at home in a warm, otherwise earthy palette. Download a free printable PDF of this color palette that includes values for print (CMYK plus Pantones) and web (HEX, RGB, HSL).

I’m still on Team Black & White, but I can see why dark green is everyone’s favorite neutral right now. It’s moody yet grounding, intelligent yet sophisticated, woodsy yet luxurious. Thank you, Zoe, for the editorial image that inspired this week’s color palette!

Isn’t it amazing how so many other countries have a signature architectural color palette? This image by Johan Mouchet is unmistakably Italian with its peachy-pink walls, dark green shutters, and warm white window frames.

Here’s a fun fact for you :: I lived in Italy for half a year (a long time ago), and seeing these colors really brings me back there.

Today’s bold, berry colored palette is inspired by a photo of Antelope Canyon by Peter Secan.

What does a rich and velvety Christmas color palette say about you?

You’re drawn to anything that makes a statement. A stranger to compromise, you’re confident, fearless, and have an eye for timeless beauty.

What does a luxe, neutral Christmas color palette say about you?

You’re all about simple, classic, textured looks. Some people may say you lack excitement, but that couldn’t be further from the truth. While others are shouting from the rooftops, you’re focusing on details that will stand the test of time.

What does a bright jewel tone Christmas color palette say about you?

You’re bold, creative, quirky, and a little unexpected. You don’t hate tradition - hence, the use of reddish and greenish tones up there - but you do find joy in mixing things up. Most importantly, you’re not afraid to stand out.

What does a pretty pastel Christmas color palette say about you?

You’re a calming influence: positive, cheerful, but not loud. Your goal in life is to make everyone to feel loved and happy. You might be too embarrassed to admit it, but you really do want world peace for Christmas.

You know you’re definitely in the zip code of a visual rebrand, if not knocking on the front door of one, when the following starts to happen: 1) You’re not quite capturing the attention of the client you want to serve; 2) You’re experiencing ‘style drift’…