HAPPY NEW YEAR!
Here's my recap of goals for the year:
- [Continue to] strive for originality. Let's face it. It's pretty much impossible to be 100% original, especially when you're surrounded by the beautiful work of talented peers and mentors. To mitigate the temptation to copy, I've decided to un-follow those in my industry whose styles are similar to mine. I will, however, follow those whose strengths differ from mine, in the event that I can hire them for future collaborations. To be perfectly honest, one of the reasons I decided to do this was to prevent the Jelly Monster from rearing her ugly teeth. I've caught myself—on quite a few occasions—thinking, "Pssht...I could do that!" only to realize two seconds later that I'm a horrible person for not being supportive of a fellow creative. Therefore, I've made it my goal to admire similar work for what it is and move on. No following, no comparing.
- Collaborate more. Stress less. I have a running list of talented folks whom I'd one day like to commission for a project. You may wonder about this since people hire me to do work for them, but anyone who says they're an expert in everything is a liar. I've TRIED to do it all—calligraphy, product photography, letterpress printing, screen printing, etc.—but after each attempt I've come to the same conclusion :: save yourself the frustration and hire an expert. Work with the best to produce the best.
- Grow. Carefully. Growing a business that crafts one-of-a-kind designs is a SLOW process. While I could take on more projects per month, I'm going to stick with the current "wait list" system. While we certainly run the risk of losing some new business, I whole-heartedly believe in quality over quantity. My HOPE is to reach more people with smaller budgets via the Branding Workbook community.
- Remember the big picture. If you follow us on Facebook, you may have seen our cover photo that says "proceeds to benefit the Big and Little Dog Ranch." My ultimate goal is put all Akula Kreative profits towards a small ranch that will serve as short-term housing for a few shelter dogs and long-term housing for dogs from military families. Each time work gets rough, I simply need to remember that a) I'm incredibly fortunate to love what I do for a living, and b) the Big and Little won't build itself. :)
Thanks so much for your support of Akula Kreative! I can't wait to see what this year brings.