Nope, we're not a PR company, but we decided Define Bottle's new products had to be shared with you because they're awesome.
Behold, Define Bottle Mini (so cute!!!) and a flip-top! Drinking healthy and refreshing fruit-infused water just got easier, folks! And the 7 oz. Mini is PERFECT if you want to keep your kids away from sugary drinks.
Check them out at definebottle.com.
DefineBottle.com officially launched last week, and orders have been piling in ever since! E-commerce is by no means our specialty, but thankfully the checkout process has been smooth sailing thus far. In case you're unfamiliar with Define Bottle, you can read the inspiring back story to this innovative, healthy-habit-forming water bottle right HERE.
Carter, Carla, and Mark have been amazing clients, and we can't be more appreciative of their patience, flexibility, and gratitude throughout the design process. We hope their clean, fresh, and vibrant design is everything they hoped for (and more).
Here's a quick look back at Define Bottle's branding, from logo to letterhead to website:
It's pretty fun to see how a brand can translate from screen to paper and back to screen again.
If you're interested in ordering an eco-chic bottle for fruit-infused water on the go, Define Bottle is now accepting orders for the Sport version in the US and Canada! The first production run is limited, so be sure to grab one before they run out!!!
So we're not 100% sure how Define Bottle found us through Google, but we're sure glad they did. The creators of a reusable glass "fruit infused water bottle" contacted us in August to bring their brand to life, and when they showed us a prototype image, we hopped on board. With the help and expertise of AN Design Lab, they have developed a product that is not only beautiful, but also supports healthy habits.
Here's what Carla, Co-Owner of Define Bottle, had to tell us:
Tell us a bit more about your line of work. What products do you offer?
We are the creators of a reusable glass "fruit infused water bottle." The nature of our bottle allows the consumer to put fresh fruit, herbs, etc. in the bottom portion of the bottle. The fruit is held at the bottom half of the bottle, and the bottle is then filled with water. It allows you to have fresh fruit infused water without any chemicals or added sugars. Plus, it looks really cool to see the floating fruit in the bottom half of the bottle.
We couldn't agree more. In fact, we already ordered a set and can't wait for them to arrive in December!
If a potential client were to see your branding, how would you want it to make them feel?
I would want them to think it was modern, sophisticated, classy, and a bit fun.
If you were to describe your brand in 5 words, what would they be?
Driven, smart, athletic, healthy, and likes nice things.[hr]
With that in mind, we came up with a custom logo, color palette, and pattern:
Fast forward to a few weeks later, and we have Define Bottle's new letterhead suite! We kept it modern, clean, and fresh, and increased the luxury factor by way of cotton paper, double-sided letterhead, wrap-around address labels, and a truly unique business card.
Letterhead // Offset printed on Classic Crest 24# Writing (2 Pantones on front, 1 Pantone on back) Wrap-Around Address Label // Offset printed on Mactac Metro 60# Crack'n'Peel (1 Pantone) #10 OE Envelope in Cement
The business card has been offset printed in 1 Pantone on the front, then foil-stamped in yellow. On the back, the Define Bottle pattern has been letterpress printed in 1 Pantone. Two sheets of Savoy 118# Cover have been glue mounted to make one thick, classy card! If only you could see (and feel) it in person...
For stationery, we got a little creative. Using one of the patterned second sheets, we made an A2 envelope liner; for a card, we used an A2 flat card in cement (to match the #10 envelope), then wrapped one of the address labels around the top left edge. Instant stationery at little extra cost!
Here's a detail shot of the shimmery back of the business card. The printer had a little fun with this and dusted a select few with silver- and blue-toned powder. So beautiful! We love how this pattern turned out. It brings the suite together so nicely.
For our other post on Define Bottle's social media branding, click HERE.
You know what one of my favorite perks is at a nice hotel? The fresh-fruit-infused spa water in the lobby. There's nothing more refreshing than a glass of cold, colorful, thirst-quenching goodness after a long day of traveling. Well, guess what...now you can make your OWN 5-star-hotel-lobby water and take it with you![hr] [threecol_one][/threecol_one] [threecol_one][/threecol_one] [threecol_one_last][/threecol_one_last]
Last month, Akula Kreative was invited to brand this innovative Virgina start-up called Define Bottle. When they shared their prototype mock-ups, I was immediately on board. Not only is the bottle sleek and elegant, it's eco-friendly AND it encourages healthy habits. Want another reason to get it? The idea was conceived by Carter Kostler, a 14 year-old looking to replace sugary beverages in plastic containers with a healthier, safer, and cleaner alternative. Young Entrepreneur recently did a write-up on Kostler, saying:
The Define Bottle is a contemporary-looking glass and bamboo cylinder that’s small enough to fit in standard cup-holders, with two chambers to keep ice and fruit away from the spout. A version made of BPA-free Eastman Tritan — that is, a plastic-like copolyester is also in the works...
“Aside from [my interest in] improving health, it was important to me to do something good for the environment also,” says Kostler who notes that fruit-infused water is healthier than soda and other artificially-flavored drinks.
~ youngentrepreneur.com (Read the full story HERE)
After finalizing the Define Bottle logo, color palette, and pattern, our next order of business was to brand their Facebook and Twitter pages in time for their September 15th launch on kickstarter.com.
Be sure to check it out this weekend, and LIKE THEM on Facebook if you're a fan of spa water (or would simply like to support a young entrepreneur)!
We'll post the rest of their printed materials after we finish them up in the next few weeks, so stay tuned!