logo design | from concept to completion

Her Highness PR // Logo Design from Concept to Completion by Akula Kreative [pinit]


A few years ago, we designed a logo for Jennifer Petrini's alter ego, Fairytale Fashionista. Last month, we finally got around to re-imagining the look of her umbrella company, Her Highness PR. The design parameters were relatively straightforward: make it coordinate with Fairytale Fashionista, incorporate a crest, and create something FABulous along the lines of Juicy Couture. However, flourishy crests are not my forté.

Jen is not only a client, but also a friend, and the last thing I wanted to do was dash her dreams of royal perfection..

So, I started with the basics and determined a shape for the crest: a simple yet feminine tulip. Next, I drew some details to visually connect the crown and crest. After a few hours of layering, re-layering, sizing, erasing, moving, and tweaking, I came up with two favorites. Thankfully, she liked one of them and we continued to refine from there. Crisis averted!

Visit the Fairytale Fashionista this weekend!

Fairytale Fashionista | KidsFest 2012 San Diego If you have a little one who wants nothing more than to be a pretty princess, then you have to stop by San Diego KidsFest this weekend! Jennifer Petrini, the original Fairytale Fashionista, will be hosting a tent filled with tutus, costumes, tiaras, jewelery...even a little RUNWAY for the princesses to show off their looks!

Enter the magical kingdom of the Fairytale Fashionista, and each child will be assigned her very own Stylista. Not only will she get to choose her outfit, but she'll get her hair done by none other than Princess Diana's stylist, (Sir) Richard Dalton.

Fairytale Fashionista | KidsFest 2012 San Diego

Photos courtesy of www.fairytalefashionista.com

The wonder doesn't end there...but you'll have to stop by the tent to see what else the Fashionista has up her sleeve!


KidsFest San Diego 2012

What: KidsFest San Diego When: Saturday, June 9 and Sunday, June 10, 2012 | 10:00am to 5:00pm Where: Liberty Station, Point Loma, San Diego

Tickets are available HERE.

Find out more about the event on their website or Facebook Page.

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