It's all about options.

Many people wonder why logo design is more expensive than regular ol' design. Here's my short answer :: a logo requires research, resources, collaboration, creativity, and TIME. Why? It has a big job to do! A logo has to represent and differentiate your brand, attract the right customer, scale, be easy to recognize and remember, and look just as awesome in one color as it does in multiple colors. Most importantly, it has to stand the test of time.

Here's a peek at a few of the options we explored for The Great Northern Exchange, an event and wedding venue with a modern, "up-north" feel:

In the end, the client chose the hand-lettered logo for its one-of-a-kind appeal:

Keeping up with blog posts is pretty tough when we're busy, so if you'd like to follow our day-to-day work, please check us out on Instagram! Happy weekend, all!