My friend Amy came to me with a bit of a conundrum: come up with a wedding theme that combines Southern charm with SoCal flair in a modern, non-traditional way. When I think "southern wedding," I picture delicate lace and rustic details, live music in an intimate outdoor space...but that's a far cry from Amy and her fiancé Tracy's tastes. In lieu of the standard ceremony, cocktail hour, and reception, they've opted for just "one big party" where they can relax, have fun, and enjoy the company of their friends. Knowing them as a couple, it made perfect sense to me; however, I had no idea how we were going to bring Tracy's southern roots into their Downtown San Diego soirée.
After doing some research, I kept coming back to the words "South" and "Southwest." San Diego is, after all, the southwest-most tip of the country. Then it hit me. Why not call it "South by Southwest" and make directional signs, maps, and all things "navigation" the theme of the party? We could not only give it a modern feel, but we could also easily incorporate Amy's color palette of turquoise/aqua, tangerine, and yellow.
As you can see above, coming up with a party theme is really no different from branding an actual company. By defining a unique group of colors, patterns, typefaces, and graphics, you can create a cohesive look and feel that your guests will be sure to remember!
Above, we have Amy and Tracy's modern Save the Date card. It's an A2 folded card, but instead of doing the traditional layout where you print on the front and right-inside panels, we printed all the way across the inside panel. By offset printing on one side instead of both, we were able to keep costs down while still delivering an impact. We also put to use a fun little twist on "tying the knot" by knotting silver twine that tightens as you open the card:
We came across this knot idea on Pinterest, and Amy fell in love with the idea right away. (I'd provide a link to the original idea here, but Pinterest seems to be experiencing technical difficulties at the moment.)
Every wedding needs a website now, so we've customized a WordPress template for Amy and Tracy that coordinates seamlessly with their branding. The home page features a picture slideshow that scrolls back and forth to reveal photos of the Mr. and Mrs. To-Be. Scroll left, and you'll see Tracy and his home state of Tennessee; scroll right, and you'll see Amy and her home state of California.
Congratulations, Amy and Tracy!!! We can't wait for 3.9.13!