a stop at Senekeo Embossing

This afternoon I stopped by the print shop to do a foil-stamp press check for a client's business card. Even though press checking seems tedious at times, I love it...especially when the printers take the time to show me the equipment. When I first got into graphic design, I figured, printing is printing. You design something, then you send a file to the printer to print it. Though it can be that simple with some full-color digital and offset printers, the reality is, printing is an art. It requires careful craftsmanship and a wealth of experience. Lucky for me, our local printers are happy to share their knowledge with me. I never leave without learning something new.

I could go on for days about the intricacies of various printing processes, but you'll probably find it more interesting to just look at some pictures. Rick at Senekeo Embossing let me snap a few to share...

This is the machine being used to foil stamp a lemon slice graphic onto the Define Bottle business card:

what a foil stamp machine looks like

Below, you can see the custom metal plate. The light-colored areas near the corners are the lemon slices. The "ribbon" of foil was pushed aside so I could see the plate, but normally these yellow strips would be directly over the lemon slices so the foil can be stamped onto the paper.

what does a foil stamp machine look like

The plate you see near the center of the photo below is where the paper sits:

what does a foil stamp machine look like

We'll be sure to post photos of Define Bottle's branding when it's back from the printer, so stay tuned!

My Private Jeweler, Inc. | combining printing techniques

To view larger versions of the images below, just click on them! My Private Jeweler Letterpress Letterhead Suite

Introducing My Private Jeweler, Inc.—a new, exclusive private jewelry consulting company in San Diego! Grace, the GIA accredited small business owner, needed business cards and stationery that could live up to her client's high expectations and refined tastes. She wanted a clean, sophisticated look combined with luxurious textures and quality paper.

My Private Jeweler | Letterhead Suite

In lieu of standard letterhead, we created a stationery postcard for everyday correspondence. For her A2 notes we used 100% cotton paper off-set printed with a single Pantone. The design is clean and simple, with limited text on the front and a diamond weave pattern lightly screened on the back. A return address is elegantly printed on a Curious Metallics envelope in Lustre, calling to mind the sparkle of precious metals.

My Private Jeweler | Letterpress Foil Stamp Emboss Business Card

The business card, however, is the star of the show. Here we have a glue-mounted piece using Strathmore Writing Wove 130# cover in Ultimate White. This card is literally two cards in one, making it one-tenth of a millimeter thick. On the front, the slim, detailed text has been letterpressed, giving it texture that exudes quality. The sapphire ring has been off-set printed—it was simply too complicated to print any other way—then clear foil stamped to give it a subtle sheen, then embossed with a multi-level sculptural die. On the back, the diamond weave pattern has been clear foil stamped to complete the elegant-yet-understated look.

So there you have it...off-set, letterpress, foil-stamping, and embossing in one piece!