It's all about options.

Many people wonder why logo design is more expensive than regular ol' design. Here's my short answer :: a logo requires research, resources, collaboration, creativity, and TIME. Why? It has a big job to do! A logo has to represent and differentiate your brand, attract the right customer, scale, be easy to recognize and remember, and look just as awesome in one color as it does in multiple colors. Most importantly, it has to stand the test of time.

Here's a peek at a few of the options we explored for The Great Northern Exchange, an event and wedding venue with a modern, "up-north" feel:

In the end, the client chose the hand-lettered logo for its one-of-a-kind appeal:

Keeping up with blog posts is pretty tough when we're busy, so if you'd like to follow our day-to-day work, please check us out on Instagram! Happy weekend, all!

happy july 4th.

I have two exciting things to share with you today. ONE // This little lovely.

Happy July 4th from Akula Kreative // Calligraphy by Kaitlin Parisho #watercolor #usa

Kaitlin Parisho graciously provided the beautiful calligraphy. If you like pretty things, check out her website or follow her on Instagram - I promise it will put a smile on your face.

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TWO // Our new client, Qore Performance, has produced a special video to give thanks on our Independence Day. It's amazing and you have to watch it.

We say thank you to every American who has contributed to this greatness: military, athletes, pastors, law enforcement, entrepreneurs, factory workers, equipment operators, miners, visionaries, coaches, nurses, entertainers, teachers, doctors, mothers, fathers and anyone in between who lives everyday in pursuit of the American Dream.

That's a better thank you than I could have written, so...YES. Thank you.

I am blessed for many reasons, but today I celebrate my freedom to live creatively. :)

Happy July 4th, everyone!