DESIGNER DICTIONARY

 

LOGO TYPES

There are 4 main logo types that we like to design: word marks, combination marks, emblems, and monograms. Some designs belong to more than one category—for instance, The Farmhouse could be considered a combination mark, emblem, or monogram since it has characteristics of each—but by identifying which logo type(s) you’re interested in, you can help narrow down the options before we begin the development process.

Can’t decide? No problem! We can discuss this further during your Brand Discovery call.

 

WORD MARK

letters only


COMBINATION MARK

letters + graphics or illustrations


EMBLEM

framed letters + graphics (like a badge, crest, or icon)


MONOGRAM

initials of the business name