a lightning-inspired color palette

color inspiration
Written By Nikki Mihalik

This photo gives me the chills. It captures beauty, terror, and power all at once. Not to go all pseudo-intellectual on you, but this reminds me of a philosophy class I took in college in which we discussed beauty and its role in evolution. Does our appreciation of beauty help us survive as a species? Sure. But I believe it goes well beyond that. ;)

Oh, and just in case you want to hear it, click here to listen to Electric Feel.

PURPLE OR BLACK? #151A1D / AUBERGINE #392B3D / ROYAL #63365C

LILAC #A66384 / PINK #CA89A5 / PINK-PEACH #EBB8BA

WHAT ARE THESE COLOR CODES? The “hex codes” above are provided as a courtesy for those customizing website colors or looking for general color inspiration. They are not based on paint or Pantone chips. Remember that ink on paper will never look the same as light on a screen. If you like a combination you see, we recommend saving the image and heading to your local hardware store to find paint chips that match. Digital colors will change depending on your phone/tablet/computer screen, so be sure to color match with real swatches. Also, I make up all the color names.

Happy Friday! Hope you have a great 4th of July!

Nikki Mihalik

Hi! I’m Nikki, the Creative Director and Principal Designer at Akula Kreative, a graphic + web + print design studio based in Houston, Texas. Over the past 11 years, I have branded hundreds of businesses, from seven-figure-start-ups to one-woman-shows. I am obsessed with design, passionate about paper goods, and love to create beautiful, intentional brands that allow busy entrepreneurs to hustle less and play more.

http://www.akulakreative.com
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