What was the setting that first helped you understand the power of place?
I bet you can name one.
For me, it was The Getty Museum in Los Angeles. I worked in the Manuscripts Department amidst priceless pieces of art, but my favorite part of the day might have been eating my lunch on the terrace that overlooks the gardens. What struck me is that I didn’t just want to look at this place, I wanted to do something creative within it. That feeling didn’t come by chance - the architects and designers made sure everyone who passed through caught that same vision.
This is what you do - build layered, rich places that make the inhabitants feel special. I know firsthand: I’ve hired several interior designers to customize my home. It pleases me to no end that you think of everything down to where the outlets will go, including things your clients wouldn’t think to ask about, but you know from experience will make their life easier.
Let me do the same thing for you.
A good brand isn’t just about visual appeal - if it’s done well, it will make you want to create more within it.
There’s an incredible confidence that comes from sending someone to a website that you know represents the level of work you do. They’ll notice both the website and the confidence.
I also take quiet pride in setting you up for situations you don’t even know you’ll face yet. If you dream of foil-stamped business cards, I make sure the stroke of each line is thick enough for the foil to actually stick at the printer. For screen and paper, I build in dozens of tiny details that set you up for years of a frictionless work experience.
In my work from Los Angeles to New York, with Parsons and the Getty and business owners exactly like you, I’ve learned how to set businesses up for growth. I value your time too much to simply make a pretty brand - I build you one that makes an impression and drives sales.
When you receive your full brand and see how much it enhances and simplifies everything, you’ll probably say “I can’t believe I didn’t do this sooner.”
