a note from nikki
The first jolt on my job straight out of design school was realizing how often multimillion-dollar companies lose their own logo files.
When you grow up rollerblading through your family’s warehouse, watching your dad painstakingly review product display sketches long before most companies paid attention to that kind of thing - you develop bone-deep instincts about how a business runs on details.
Don’t get me wrong - I know your attention is split. You have to change hats so quickly, I don’t judge when your hair falls out of place.
In fact, that’s why I’m here - to make sure you never have to worry what goes through your clients’ heads when you show up in their feed, inbox, or hands. You put so much thought and heart into what you do, that you deserve to have every touch point make a first impression that leaves only one word on their lips - wow.
I absolutely love the design puzzles of creating a visual identity that tells a layered story to your clients. Adding that detail makes them trust the kind of care that’s involved in the rest of your business, too.
But those aren’t the only details I’m a fan of. I quietly take pride in setting you up for success in situations you don’t yet know you’ll face. Someday you decide you need a sticker or wax seal, but your main logo doesn’t fit in a small circle? No problem, that’s why you already have a secondary logo in your Brand Handbook. I supply you with everything you need to get started now, and everything you need to tackle new situations as you grow.
You love your work, and you need it to succeed. It’s not enough for your design to be pretty; it needs to make an impression that drives sales.
You need to hand off your Brand Handbook to employees, trusting they have everything they need to do their jobs. Your visual guidelines need to be sturdy enough that you look polished whether you planned a launch months in advance or threw this ad together last night.
After 15 years of delighting in brand stories, I know how to sketch a few chapters ahead in yours - and send you on your way.
Take it and run.
