Happy Monday, creatives! Today, I’m excited to share Sarah Ainsworth Photography’s rebrand and Squarespace website launch! Sarah is not only a sweet (and extremely detail-oriented person), she is also an experienced wedding photographer who provides timeless, true to color images to couples in love. After being in business for 10 years, she knew she had outgrown her original branding, website, and blog, but didn’t have the time to do an overhaul herself.
For her new look, Sarah requested something “clean, professional, timeless, and…[something that, when] people look at it…it makes them feel more confident [about] the money that they are spending.” (I love that Sarah touched on that last point because it’s one of the most important things branding should do; it should instill confidence and build trust.)
After considering a few other options, Sarah decided on a simple emblem design that would repeat beautifully for her subtle signature pattern. For her color palette, Sarah said, “I lean towards white, grey, a soft aqua, and I have an affinity for chartreuse. I love all things vintage and have two funky green/gold/chartreuse-y colored antique chairs in my home. That color always pops out to me when I am shopping and just like a splash of that for fun…”
Before signing up with us, Sarah was managing a WordPress blog and separate website, but we decided to merge the two into one Squarespace site so web traffic could be captured in one place. In addition to her request for a secondary nav bar for galleries (and a bookmark-style tab for her blog), Sarah asked me to come up with an idea for her About page that would help brides remember her. On her previous site, she posted images to represent “a list of her favorite things” as a way for couples to get to know her better, so we took that concept and turned it into an editorial style flat lay. I LOVE how it turned out— I mean, isn’t Sarah’s image perfect?!—especially those pops of color from her paint palette and watercolor.
Overall, Sarah’s site is clean and without a lot of clutter, but our goal was to add details here and there to give it some creative flair and make a trip to her site more memorable. If you take a look around, you’ll notice paint strokes, a couple instances of her monogram/submark, her signature pattern, and even a photo of her new branded packaging.
After her projects wrapped up, Sarah sent me the kindest message: “I just have to say thank you again for all of your hard work. Start to finish you have been the most helpful, straight forward, dependable, quick to respond, and professional person I’ve worked with! I couldn’t possibly say enough good things about this whole experience.”
I think my favorite part about this particular collaboration is that the result is a clear reflection of Sarah’s personality and tastes. Yes, the purpose of this redesign was to uplevel her business, but you can really feel Sarah shining through every part of it.