6 Secret Signs It’s Time to Rebrand
Today I’m going to tackle one of the most common questions seasoned business owners ask about branding:
How do I know when it’s time to REBRAND?
Oooh, I love this question! :: cracks knuckles :: :: wiggles typing fingers ::
Let’s do a quick check-in. Simple questions to start:
Am I starting a new venture?
Has my creative style changed?
Have my overarching goals shifted since I last branded?
Has my business evolved, expanded, or changed in a fundamental way?
Am I targeting a new clientele with different expectations?
All of these are definite flags for a rebrand. But evolutions can also be subtle.
Here are the secret signs to watch for. You know you’re definitely in the zip code of a visual rebrand, if not knocking on the front door of one, when the following starts to happen:
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You’re not quite capturing the attention of the client you want to serve
You’re experiencing ‘style drift’: You realize that new images, messages, and campaigns have a different look and voice than when you launched your first visual identity
You hesitate to hand out business cards or send people to your website because it doesn’t reflect the direction or quality of your current work
Your website contains language, services, and packages that aren’t current - and you keep putting off changing anything because you know it’s not as simple as updating a price. Multiple things need rethinking, and you just can’t find the time.
You hesitate to accept referrals from current clients because it’s more of the same work, and you need a new challenge
Day-to-day operations start to wobble - you’re digging to find old files, having assistants re-create things from scratch, you’re using unrelated fonts and colors that look good for this project but don’t necessarily present a consistent face.
You feel like you’re making too many day-to-day decisions, and are pulled in too many directions. The idea of huddling up with a helper to get clarity, lay a foundation, and have a smoother ride thereafter sounds like relief.
If any of those sound familiar, you are completely normal, and it’s simply time for an update - or perhaps a complete overhaul.
All businesses evolve over time, and if you’re ready to capture a new audience or take it to the next level, let’s talk!
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