A Stress-Free Path to Your January Website Launch

Interior design website home page shown on a laptop sitting on a textured white duvet.

Launching a new website at the start of the year is a smart move. It signals a fresh chapter for your business and sets the tone for everything that follows. But here’s the thing: while January 1 might feel far away, when you stop to consider design, development, copywriting, and photography, that date is closer than it looks.

To make the process stress-free—and, dare I say, enjoyable—it helps to work backwards from your ideal launch date. This way, you’ll know exactly when to book your designer, when to reach out to your copywriter, when to schedule photo shoots, and when to tackle your own “homework.” Think of it as a roadmap to a smooth, successful launch.

The timeline below is designed to help you:

  • secure your dream team (before everyone’s calendars fill up)

  • avoid a stressful holiday-season crunch

  • maximize the investment you’re making in your custom website


Here’s how to lay the groundwork now, so you step into January with a website worth celebrating:

 
A timeline infographic showing all the major milestones to plan a January 1 website launch for interior designers, builders, and architects. Includes web design, photography, and copywriting details.

Note: The timeline above reflects the prospective schedules of Jenika McDavitt and French Blue Photography. Exact dates will vary depending on the professionals you choose. If you’re looking to build a dream team, these women are two of my top recs!


Hiring out my copy to Jenika has been one of the best decisions I’ve ever made for my business. Her ability to climb into the headspace of clients has landed me jobs I only dreamed of - and she can do the same for you! Plus, we’ve tailored a seamless, super efficient experience for those who hire us both. ;)


As you know, impeccable images are a non-negotiable when it comes to portfolio websites. French Blue Photography excels in capturing clean, natural light that effortlessly highlights the beautiful textures and colors that make our clients’ interiors stand out. See some of their work for Arter Design Co. below:

Interior by Arter Design Co. / Living area with 4 custom upholstered chairs surrounding a round, wood coffee table. Muted, neutral landscape painting on the far wall with a picture light. Fresh florals fill a metal bucket on the table.

Interior by Arter Design Co. / Photo by French Blue Photography

Interior by Arter Design Co. / Modern wood console table styled with a brass lamp, black vase of greenery, and arched wall mirror in a transitional living room design.

Interior by Arter Design Co. / Photo by French Blue Photography

Interior by Arter Design Co. / Wood, fluted entry console topped with a wood antique atop two books. A large, rustic black vase is filled with oversize, fresh greenery.

Interior by Arter Design Co. / Photo by French Blue Photography

Interior by Arter Design Co. / Transitional kitchen design featuring woven bar stools, marble island, black urn with greenery, and floral drapery panels by large windows.

Interior by Arter Design Co. / Photo by French Blue Photography

Neutral living room sofa with coral and floral throw pillows, modern framed artwork, and wood sideboard styled with coffee table books.

Interior by Arter Design Co. / Photo by French Blue Photography

January might feel far away, but trust me - this season moves quickly. I only have 3 spots left before the new year, so let’s make sure your project is one of them!


P.S. I asked Ashlee from Arter Design Co. if she had any advice for other designers as they prepare for a photo shoot. Stay tuned for her top tips!!

A custom interior design website scrolls on a laptop sitting on a white bed.
Nikki Mihalik

Hi! I’m Nikki, the Creative Director and Principal Designer at Akula Kreative, a branding + print + web design studio based in Houston, Texas. Over the past 17 years, I have branded hundreds of businesses, from seven-figure-start-ups to one-woman-shows. I am obsessed with design, passionate about paper goods, and love to create beautiful, intentional brands that allow busy entrepreneurs to hustle less and play more.

http://www.akulakreative.com
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