Google Fonts :: Editorial

Written By Nikki Mihalik

Looking to elevate your brand with a refined, editorial edge? I’ve rounded up the best open-source (read: free) Google fonts perfect for building a consistent collection without the hassle (or cost) of purchasing multiple licenses.

What is an editorial style font?

Editorial fonts are all the rage right now, so I thought it might be helpful to explain what, exactly, they are. Inspired by print magazine (and newspaper) typography, the term “editorial” generally refers to serif fonts that range from traditional (think: classic serif fonts like Times and Cormorant Garamond) to transitional (think: high contrast fonts like Arapey or more stylized, tall and narrow serif fonts like Instrument Serif). In a broad sense, they convey sophistication in an educational context. They're a great fit for brands in interiors, fashion, lifestyle, or any industry that values storytelling, design, and a polished visual presence.

Free Font Download Links

  1. Instrument Serif

  2. Old Standard TT

  3. Arapey

  4. Shippori Mincho (English)

  5. Cormorant Garamond

Serif Font Honorable Mentions

  1. Baskervville - one of my favorite classic serif fonts

  2. Gilda Display - a pretty, modern, transitional serif font (but it only comes in 1 style)

  3. Source Serif 4 - a nice option with multiple styles

  4. Oranienbaum - narrow like Instrument Serif, but higher contrast

  5. Libre Baskerville - another classic serif font with a more vintage vibe

Need help building your brand font collection?


Nikki Mihalik

Hi! I’m Nikki, the Creative Director and Principal Designer at Akula Kreative, a branding + print + web design studio based in Houston, Texas. Over the past 17 years, I have branded hundreds of businesses, from seven-figure-start-ups to one-woman-shows. I am obsessed with design, passionate about paper goods, and love to create beautiful, intentional brands that allow busy entrepreneurs to hustle less and play more.

http://www.akulakreative.com
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Fifty Fifty :: a Modern, Editorial Serif font