ARTER DESIGN CO.

They rebranded because :: Ashlee ventured out to start her own interior design firm, and although she had a logo idea, she knew she wanted help refining it as well as building it out into an entire, cohesive brand.

What they do :: Create warm and welcoming spaces for anyone who wants to love being home.

We loved working with them because :: We know your business is yours, yet real magic happens when our visions align and you can trust us.  Ashlee fully trusted us to design her a brand.  She told us what she wanted, provided great inspo, and let us run with it.  The mutual respect made this a fun project - and what a great opportunity to work with a new Texas business!

One puzzle to solve was :: Incorporating her sons’ birth flowers in a subtle way, while also creating a logo that communicated “interior design.”

After working with us, they said :: “The whole experience was very organized and professional. I hope to be like Akula Kreative when my business grows up!”


LOOK + FEEL

Warm. Inviting. Fun.

SERVICES

Brand Identity
Brand Handbook + Style Guidelines
Brand Messaging
Business Stationery
Squarespace Site

INDUSTRY

Interior Design

DETAILS TO LOOK FOR ::

  • hand-drawn botanical elements give the refined brand a more approachable demeanor

  • tiny diamonds repeated throughout. a graphic using 4 diamonds create an x in the negative space (a nod to her sons, who both have an x in their name)

  • a mixture of traditional serif fonts with modern sans-serif fonts match the client’s new-traditional aesthetic

  • the floral elements from the logo are repeated as a pattern in the upholstered chair and curtain icons

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Quinta Silvestre