a cowgirl-inspired color palette
To celebrate the kickoff of the Houston Livestock Show & Rodeo, I’m sharing a Western-inspired color palette based on a photo by Ben Christensen in which olive green, pale blue, dusty tan, chestnut, and dark brown combine to create a natural, earthy aesthetic with a nod to rugged outdoor adventure. It’s an ideal mix for a timeless, grounded brand focused on authenticity and connection to nature.
BTW / I highly recommend checking out Head West Studio (where I found the art print above). Based in Austin, this online shop is run by a small group that creates, curates, and shares the work of Western and Southwestern artists. They have some fun prints in there. (Not surprisingly, I’m partial to the typographic series.)
Disclosure :: This post does not contain affiliate links. Sometimes I just like sharing things.
Need to see the colors in action?
Here they are applied to a roundup of rodeo-themed fonts you can find (and use for free) on Canva:
See you at the rodeo!
You can now download a free printable PDF of this color palette that includes values for print (CMYK) and web (HEX, RGB, HSL) - as well as the closest Pantone matches for coated and uncoated stock! It’s everything you need to recreate this color combo on your own.
